Vinkovci started the process of branding Vinkovci as a tourist destination

first_imgThe Tourist Board of the city of Vinkovci has started the process of branding Vinkovci as a tourist desirable destination.The need for branding was also recognized by the CNTB, which, according to the CNTB’s Public Invitation for tourist boards in underdeveloped tourist areas, granted support in the amount of HRK 60.000,00, while the rest of the necessary funds will be provided from the budget of Vinkovci. The Institute for Tourism is in charge of drafting the branding project, which has so far been involved in drafting various documentation in Vukovar-Srijem County, as well as in drafting the Master Plan for Tourism Development in the city of Vinkovci.The goal of the project is to raise the level of recognizability of Vinkovci in the tourist market and give guidelines for creating an offer that will ‘revive’ the brand and attract more guests, and the document will analyze the current state of marketing in the destination, develop a brand concept and promotion strategy. ” Branding is a process, it’s not just a logo and slogan. It is a long-term process because we give the brand a promise that must be delivered to the destination. The whole destination has to tell the story of that brand. This document is the guideline and core of the entire brand, and thus the starting point for all day promotional activities and the development of the entire tourist offer that should be adapted to the uniqueness that Vinkovci offers and what distinguishes them from other destinations.”Said the project manager, Ph.D. Snježana Boranić Živoder from the Institute of Tourism.For the needs of the project, two surveys were conducted. The first, which referred to the survey of perceptions about the city of Vinkovci among the people of Zagreb, showed that the first associations with Vinkovci were: Vinkovci Autumns, Slavonia, Slavonians, East and the song ‘Come to Vinkovci’. Among the predefined associations, the respondents most often singled out: Vinkovci Autumn, Slavonia, NK Cibalia, gastronomy and railway. The people of Zagreb mostly agree with the claims that ‘Vinkovci is an experience of Slavonia’, ‘City of tradition and customs’ and ‘city of rich cultural and historical heritage’. The most associated with Vinkovci are gold, yellow and green.Another study showed that Vinkovci has been mentioned about 2 times in the online media in the last four months, about 900 times in the context of tourism. They are mostly mentioned in Croatian, less in English and very modestly in German and Slovenian.This is the first foundation for the strategic and sustainable development of a tourist destination, of course if the document is made with quality and does not remain somewhere in the drawer to collect dust. The project is expected to be completed by the end of November 2017.Related news:VINKOVCI AS THE OLDEST CITY IN EUROPE MUST BE THE MAIN STAR OF EUROPEAN TOURISM,VINKOVCI AS THE OLDEST CITY IN EUROPE MUST BE THE MAIN STAR OF EUROPEAN TOURISMlast_img

Leave your comment